Zero-Proof Beverage News Points to More Adult Occasions Beyond Wine
on September 28, 2026

Zero-Proof Beverage News Points to More Adult Occasions Beyond Wine

Quick Answer: Antara reported that Campari Group is using Crodino in a Southeast Asia aperitivo push, BevNet reported a UK retail listing for Galipette 0%, and UConn Today reported a new sparkling non-alcoholic beverage startup. The shared signal is that non-alcoholic drinks are being built for adult occasions, not only as substitutions.
Source What it reported Date
Antara News Campari Group is expanding spritz culture in Southeast Asia and listed Crodino as the zero-proof original in its aperitivo portfolio. 2026-09-28
BevNet Galipette Cidre secured a national Marks & Spencer listing for Galipette 0%, with availability beginning September 26. 2026-09-28
UConn Today Bill Smith and Lindsay Smith created SEAWELL, a sparkling non-alcoholic juice drink with electrolytes for boating occasions. 2026-09-28

What did Antara report about zero-proof aperitivo?

Antara News reported that Campari Group is accelerating spritz culture in Southeast Asia through its aperitivo portfolio. Antara listed Crodino as the zero-proof original and said the zero-proof drink has offered Italian ritual, bite, and complexity without ABV since 1965.

Antara also reported that Campari Group is positioning aperitivo around daytime and evening social occasions. For drinkers comparing wine alternatives, that matters because the source framed zero-proof service as part of a broader ritual, not a side item.

What did BevNet and UConn Today report about new non-alcoholic choices?

BevNet reported that Galipette Cidre Non Alc secured a national Marks & Spencer listing in the UK, with Galipette 0% available from September 26. BevNet's report adds retail evidence to the same non-alcoholic occasion trend.

UConn Today reported that Bill Smith and Lindsay Smith developed SEAWELL for boaters who want a sparkling non-alcoholic drink with electrolytes. UConn Today said the beverage comes in Seabright Citrus and Tropical Wave, and described the company as one of five UConn-affiliated startups in the Wolff New Venture Competition.

What does this mean for non-alcoholic wine shoppers?

Antara, BevNet, and UConn Today each reported a different route into the same customer need: adults want drinks that fit a setting. Anyone comparing those formats with alcohol-removed wine can look past the label and ask what the drink is meant to do at the table.

Sources