Posted by Solubrae
on October 02, 2026
Quick Answer: EIN Presswire reported that Wine Enthusiast launched a NoLow blind-tasting and five-star rating program on October 2, 2026, while PR Newswire reported a new alcohol-removed Chardonnay from Paragraph and a Circana analysis showing growth for low- and no-alcohol beverages.
| Source | What it reported | Date |
|---|---|---|
| EIN Presswire | Wine Enthusiast launched a NoLow rating system and blind-tasting program for non-alcoholic and low-ABV wines, spirits and ready-to-drink beverages. | 2026-10-02 |
| PR Newswire | Paragraph launched a French Chardonnay with alcohol removed to below 0.5% ABV. | 2026-10-01 |
| PR Newswire/Circana | Circana reported that low- and no-alcohol alternatives grew across Europe's six biggest grocery markets. | 2026-10-02 |
What did Wine Enthusiast report about NoLow ratings?
EIN Presswire reported that Wine Enthusiast launched a NoLow blind-tasting program for non-alcoholic and low-ABV wines, spirits and ready-to-drink beverages. EIN Presswire said the program uses a five-star system instead of Wine Enthusiast's usual 100-point scale because NoLow drinks may be made through dealcoholization or custom blending and are often intended for immediate consumption.
EIN Presswire also reported that Wine Enthusiast will judge NoLow products on balance, flavor, aroma, texture and overall drinking experience. EIN Presswire named Abe Zarate for NoLow wine, Kara Newman for NoLow spirits and Cheron Cowan for NoLow ready-to-drink and other products.
How did fresh product and market coverage frame demand?
PR Newswire reported that Paragraph introduced a French Chardonnay made from 100% French Chardonnay grapes, with alcohol removed to below 0.5% ABV. PR Newswire said the wine launched October 1 alongside Paragraph's Tempranillo and listed a suggested retail price of $38.
PR Newswire also reported Circana's analysis that sales of low- and no-alcohol alternatives grew 7.3% across France, Germany, Italy, the Netherlands, Spain and the UK. PR Newswire said Circana found alcohol spending fell 0.8% across those six grocery markets while total beverage sales rose to 180 billion euros.
What should shoppers take from these reports?
EIN Presswire's report points to a clearer review lane for no- and low-alcohol bottles, while PR Newswire's Paragraph report shows producers still using grape, origin and ABV details as core buying cues. Solubrae's guide to dealcoholized wine label language covers the ABV question shoppers often check before buying.
