Posted by Solubrae
on August 19, 2026
Quick Answer: Retail World Magazine reported that Edenvale added a Coonawarra Cabernet Sauvignon and prosecco to its Premium Reserve range on Aug. 17, 2026. Agri-Pulse reported on Aug. 19 that Oceano Zero launched alcohol-removed California chardonnay and pinot noir this summer as U.S. wineries look for higher-priced niches.
| Source | What it reported | Date |
|---|---|---|
| Agri-Pulse | Agri-Pulse reported that Oceano Zero debuted alcohol-removed chardonnay and pinot noir this summer, and Agri-Pulse cited bw166 data on softer U.S. wine volume and premiumization. | 2026-08-19 |
| Retail World Magazine | Retail World Magazine reported that Edenvale expanded its Premium Reserve Collection with Coonawarra Cabernet Sauvignon and prosecco. | 2026-08-17 |
What did Retail World Magazine report about Edenvale?
Retail World Magazine reported that Edenvale expanded its Premium Reserve Collection with Premium Reserve Selection Coonawarra Cabernet Sauvignon and Premium Reserve Collection Prosecco. Retail World Magazine attributed the launch details to Edenvale, which said both wines begin as fully fermented wines before Edenvale removes alcohol through vacuum-distillation technology and its GoLo heat-pump system.
Retail World Magazine reported that Edenvale said the wines contain less than 0.5% alcohol. Retail World Magazine also reported that Edenvale said the Coonawarra Cabernet Sauvignon uses fruit from South Australia's Coonawarra region, while the prosecco carries pear, green apple, white peach and citrus blossom notes. For readers comparing the category language, Solubrae's alcohol-removed wine explainer is the relevant evergreen reference.
What did Agri-Pulse report about Oceano Zero?
Agri-Pulse reported that Rachel Martin's Oceano Zero debuted this summer with alcohol-removed chardonnay and pinot noir made from Central Coast grapes. Agri-Pulse wrote that Oceano Wines sources fruit from Spanish Springs Vineyard and positions Oceano Zero around vineyard provenance, fruit sourcing and winemaking detail.
Agri-Pulse quoted Martin saying she saw interest in adult no-alcohol beverages and expected more producers to move into higher-quality alcohol-removed wines. Agri-Pulse also reported that Jon Moramarco of bw166 estimated that more than 10,000 wineries and related businesses produce about 300,000 U.S. wine labels.
What do the two reports say about premium alcohol-removed wine?
Retail World Magazine's report puts one premium alcohol-removed launch in Australia, while Agri-Pulse's report puts a California producer in a higher-priced U.S. niche. Agri-Pulse reported that Oceano Zero sells for about $55 a bottle, and Agri-Pulse cited bw166's midyear report saying U.S. wine volume over the last 12 months was 345 million 9-liter cases, down 5.7% year over year.
Agri-Pulse reported that Moramarco described niche wineries as common across the U.S. wine field. Retail World Magazine reported that Edenvale sells the new Premium Reserve wines online through edenvale.com.au.
