Posted by Solubrae
on August 14, 2026
Quick Answer: Wide Open Country reported Aug. 13 that Patricia Heaton tied Solubrae to her sobriety and a search for better non-alcoholic wine, while CBC reported Aug. 14 that Saskatchewan data showed a sharp drop in U.S.-produced alcohol sales. Together, the fresh reports point to personal moderation and shifting wine buying as active beverage-market stories.
| Source | What it reported | Date |
|---|---|---|
| Wide Open Country | Patricia Heaton launched Solubrae after sobriety made her miss the social side of drinking and after she found many non-alcoholic wines thin, flat, or grape-juice-like. | 2026-08-13 |
| CBC | Saskatchewan Liquor and Gaming Authority data showed U.S.-produced alcohol sales volume declined by approximately 40 percent during the 2025-26 fiscal year. | 2026-08-14 |
What did Wide Open Country report about Patricia Heaton?
Wide Open Country reported Aug. 13 that Patricia Heaton launched Solubrae earlier this year and connected the brand's inspiration to a real moment in her life. Wide Open Country wrote, citing Parade, that Heaton has been sober for eight years and said a board-game moment with her sons left her mortified after she struggled to pronounce "tradition."
Wide Open Country reported that Heaton said sobriety brought more energy, better sleep, and clearer skin, but that she missed the social side of drinking. Wide Open Country also reported that Heaton tried many non-alcoholic wines and found them thin, flat, or grape-juice-like, which the outlet said led to Solubrae, a California-made brand with Daylight white wine and Sundown rose.
What did CBC report about alcohol buying in Saskatchewan?
CBC reported Aug. 14 that Saskatchewan remains one of two Canadian provinces still offering American-made alcohol in liquor stores, but that Saskatchewan Liquor and Gaming Authority data showed the volume of U.S.-produced alcohol sold declined by approximately 40 percent during the 2025-26 fiscal year.
CBC reported that Sherwood Co-op liquor-store manager Bogdan Anghel said customers were moving away from American wines and liquor and trying to support Canadian wines and spirits. CBC also reported that a Nanos Research poll published the prior month found 69 percent of Canadians said they were not likely to buy American alcohol if it returned to shelves.
What does this mean for alcohol-removed wine buyers?
Wide Open Country's report makes the moderation story personal, because the outlet connected Heaton's sobriety, her dissatisfaction with many non-alcoholic wine options, and Solubrae's California production. CBC's report makes the market story broader, because the outlet tied alcohol sales changes to product origin, shelf decisions, and consumer preference.
For shoppers comparing bottle style, taste, and occasion fit, Solubrae's evergreen guide to what alcohol-removed wine is and why it tastes like the real thing explains the category behind those news signals.
