Posted by Solubrae
on September 02, 2026
Quick Answer: Pacific Sun reported that Sonoma native Maggie Huffman co-founded Mavrique Wines after seeing a gap for higher-end dealcoholized wine. The Drinks Business reported fresh category context from non-alcoholic beer, including survey and sales signals around quality, reputation, and mainstream adoption.
| Source | What it reported | Date |
|---|---|---|
| Pacific Sun | Pacific Sun reported that Maggie Huffman moved from wine technology and operations into Mavrique Wines, a startup alcohol-removed wine company focused on dealcoholized Pinot Noir. | 2026-09-01 |
| The Drinks Business | The Drinks Business reported that non-alcoholic beer has gained stronger consumer and trade acceptance, with named beer professionals citing better flavor, more shelf space, and broader choice. | 2026-09-02 |
What did Pacific Sun report about Mavrique?
Pacific Sun reported that Maggie Huffman is a Sonoma native who worked at Robert Mondavi Winery before moving into corporate wine roles, including global vice president of information technology and interim chief information officer. Pacific Sun also reported that Huffman partnered with Rita Valois to co-found Mavrique Wines in 2025 and brought in winemaker Nova Cadamatre as a collaborator.
Pacific Sun quoted Huffman saying Mavrique is a startup alcohol-removed wine company and that her work covers "getting the wines in the bottle and out the door." Pacific Sun also reported that Huffman described well-made alcohol-removed wine as a continuation of winemaking, not a shortcut.
What did The Drinks Business report about no-and-low drinks?
The Drinks Business reported that 60% of UK consumers now view non-alcoholic beer as just as premium as a full-strength pint, and that 56% said it has entered the mainstream. The Drinks Business also reported that the broader non-alcoholic drinks market shows 9% annual growth, while non-alcoholic beer is expanding 5.4% in value and 3.9% in volume globally.
The Drinks Business quoted lecturer, author, and beer sommelier Aniko Lehtinen saying production methods and flavor have developed in a short period of time. The Drinks Business also quoted Craft Locals operations director Mitch Adams saying non-alcoholic beer and cider now account for 4.6% of wet beer and cider revenue across his venues.
What should wine shoppers take from the coverage?
Pacific Sun's report gives alcohol-removed wine shoppers one new Sonoma-linked producer to watch in Mavrique. The Drinks Business gives broader beverage context: when production improves and placement gets better, drinkers start judging zero-proof options by flavor and fit instead of treating them as backup choices.
For shoppers comparing California bottles, Solubrae's alcohol-removed wine picks keep the focus on producer, grape, body, serving temperature, and whether the wine suits the occasion.
