Posted by Solubrae
on September 07, 2026
Quick Answer: News-Medical reported that a Great Britain sales study found no/low products usually looked cheaper on shelf, but shoppers paid more per serving for no/low beer. Asian Trader reported Asahi UK's new retail plan, which says simpler shelves can help shoppers find non-alcoholic drinks.
| Source | What it reported | Date |
|---|---|---|
| News-Medical | News-Medical reported that Addiction published a 2024 Great Britain sales analysis of no/low and regular-strength drinks. | 2026-09-07 |
| Asian Trader | Asian Trader reported that Asahi UK introduced a Fixture of the Future retail plan for no/low drinks. | 2026-09-07 |
What did News-Medical report about no/low prices?
News-Medical reported that the Addiction study analyzed Circana 2024 off-trade sales data from Great Britain. News-Medical said the final sample included 20,544 SKUs, with 20,094 regular-strength products and 450 no/low products, after researchers removed implausibly priced items.
News-Medical reported that no/low products generally had lower median prices than regular-strength products, but purchase-weighted prices changed the picture. News-Medical said no/low beer cost 7% more per serving than regular-strength beer, while no/low wine, spirits and RTDs cost less than regular-strength counterparts.
What did Asian Trader report about shelves?
Asian Trader reported that Asahi UK introduced a Fixture of the Future merchandising plan for retailers. Asian Trader said Asahi UK cited more than 200 non-alcoholic beer SKUs in UK off-trade, with eight SKUs accounting for more than 50% of category value.
Asian Trader also reported that Asahi UK said its portfolio contributed GBP30 million to the no/low beer category over the past year, equal to a 12.5% value share, and that its portfolio value grew 31%. Asian Trader quoted marketing director Rob Hobart saying shoppers need simpler fixtures that improve visibility and shopability.
What does this mean for wine shoppers?
Asian Trader reported that Asahi UK wants beer, wine, spirits, adult soft drinks and functional drinks grouped under a Balanced Choices banner. Solubrae's wines collection lists the brand's alcohol-removed bottles while Asian Trader's report describes no/low shelves as a retail planning issue across drinks categories.
