New Rosé Launch and Mid-Strength Coverage Keep Lighter Wine in the Spotlight

Lighter wine received attention this week from both beverage trade media and consumer press, with coverage spanning imported dealcoholized rose and mid-strength wine.

BevNET reported on July 23 that Zeronimo, a non-alcoholic wine brand from Austria's Heribert Bayer winery, introduced Zeronimo Rose 2025 to the U.S. market. The report described the release as a dealcoholized rose made from Blaufrankisch and Zweigelt grapes.

The same week, The Independent reported on July 24 that mid-strength wines near 6 percent ABV are drawing interest from drinkers who want less alcohol than standard table wine while keeping the ritual of choosing and opening a bottle.

The two reports show different parts of the lighter wine category. BevNET's item focuses on a new dealcoholized rose entering U.S. distribution. The Independent's piece looks at mid-strength bottles for readers comparing lower alcohol wine with zero proof and traditional options.

For shoppers, the practical result is more choice between full-strength wine, lower ABV wine, and dealcoholized wine. The labels still need to do clear work: grape, style, ABV, sweetness, serving temperature, and food fit.

Solubrae's Sundown alcohol-removed rose sits in the dealcoholized wine lane. It is a California rose made for consumers looking for wine character without standard alcohol.